General Mills Canada, Inc. - Testimonial
“I was just sitting back, trying to figure out what we could do that would be impactful from a collectibility standpoint, as well as from a visual impact (standpoint) in a grocery store,” said Greg Cyr, who was the assistant marketing manager for Honey Nut Cheerios. “I knew lenticulars were very exciting for kids . . . (and) I thought a motion lenticular of a dinosaur on-package would be very impactful. It would add lots of excitement and it would also create lots of desire for somebody to want to purchase that for the collectibility of it.”
They called National Graphics, Inc., home of Extreme Vision, to give it the promotional “teeth” that helped give Canada’s most popular cereal the help it needed to bite even deeper into the marketplace. “You can imagine how good a few of them look, but when you walk in and there’s about 40 facings side-by-side . . . as you walk by, you can see the ‘Lost World’ logo turning into a dinosaur and breaking through in a 3-D image. That was eye-catching.”
With the help and unequalled quality of Extreme Vision, the product sold through at such a rapid pace that a second run was required, bringing the total number of boxes produced to 1.3 million. |
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