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Lenticular is gaining recognition as an efficient marketing tool. For example, tip-ons, or onserts, in brochures allow advertisers to effectively demonstrate their product. This is done by creating an image in motion, basically a mini-video without the electronics. Thus, without additional words or additional space-hogging pictures, they convey their message simply and clearly.
In this example, Johnson & Johnson used lenticular to advertise the gentleness of their Baby Wash. They wanted to clearly demonstrate how quickly and easily a baby’s skin can become dry and irritated.
Their brochure focused on the special needs of a baby’s skin as opposed that that of an adult’s. Specifically, Johnson & Johnson wanted to demonstrate evaporation.
They needed something that showed the motion of water escaping from skin cells. And, they needed it to show the difference between an adult’s skin and a baby’s.
To do this, they could have printed multiple pictures, taking up much of the brochure’s space. Instead, they decided to use a relatively small postcard-sized lenticular tip-on.
The tip-on was like a mini-video in the brochure. The lenticular showed the motion of the water droplets leaving the skin. And, the piece clearly explained the dramatic differences in evaporation between adults and infants.
Motion is only one of the special effects lenticular imaging can provide. Depth (3D), morph, flip and zoom are a few of the others. These effects can also be combined for extra impact.
This is an effective use in brochures, but the applications are endless. These special effects wow viewers at point of purchase, on the covers of books, on cups, in magazines, on business cards and more!
National Graphics has been in business for over 32 years. We maintain our success because our management is innovative and our staff is creative.
So, get yourself in motion! In your next brochure, or other advertising campaign, use Extreme Vision lenticular!
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