National’s unprecedented 3D effect utilizes their proprietary interlacing and image-build software that results in dramatic dimensionality (3D). National’s image-build specialists uniquely positioned each image element at multiple levels for an optimal 3D effect. The 1000th cover designed by Michael Elins Pictures is an eye-popping attention-grabber that truly entertains.

Jann Wenner looks back on 39 years of Rolling Stone, "To mark 1,000 issues, we wanted to create a cover both extraordinary and celebratory. In searching for ideas, we discovered that technology for 3-D printing had come a long way and had never been used for a magazine cover as ambitious and mass-market as this one. It took two months to manufacture, and more than 2 million were made. Sgt. Pepper's Lonely Hearts Club Band, which came out in 1967, the same year as Rolling Stone, was an album that changed our world forever. The 3-D idea, and a homage to the Beatles, seemed just right."

Wenner Media chose to produce a 9” x 11” 3D cover for all 2 million copies—newsstand and subscriber issues—nationwide. Target department stores purchased the back cover and also produced 2 million copies of a 9” x 11” lenticular 3D/Animation cover. Rolling Stone Magazine is the first to place a 9” x 11” lenticular 3D cover on both the front and back of its magazine.

National Graphics, Inc. was established in 1976. Pioneers in lenticular imaging, National Graphics designed the first commercially viable lenticular lens, which is now an industry standard. With their patented Extreme Vision process, National Graphics provides the highest quality lithographic lenticular product in the world.