Linticular Lens Printing...
Oops you probably meant Lenticular Lens Printing.
Lenticular is a sheet of extruded clear plastic lenticules (“ribs”). The lens works as a magnifying glass revealing only portions of an interlaced image at a time. Printing directly on the reverse side of the sheet provides accurate registration of the printed image and provides greater detail and clarity.
The first lenticular image produced was in the 1930s by Victor Anderson. By the late 1940s, Anderson's company was producing millions of simple images a year.
The lens is available in many line counts. The LPI (lenticules per inch) references the amount of lenticules (ribs) that are measured in an inch.
Originally printing was done on paper and laminated to the plastic sheet. The early methods and materials resulted in simple images lacking much detail.
Today’s lenticular capability has greatly evolved with the use of computers and advanced printing techniques. Dynamic visual effects can be achieved with three-dimensional, motion, morph, zoom, and the original flip effect.
The printed plastic lens is being used in labeling, packaging, in-mold decorating, drinkware, marketing literature, point-of-purchase/point-of-sale, product integration, premiums, and much more.
This printing medium achieves 5 to 10 times more attention than traditional means. Viewers are intrigued to discover the marketing message being displayed from under the lens.
Clearly demonstrate your products and services with dynamic education. Your target audience is apt to retain, display and share your lenticular materials with others.
Lenticular lens images are often confused with holograms. Both can create the illusion of depth and motion. However, holograms are limited in color reproduction and must be viewed with proper lighting.
Discover printing that delivers excitement. Try using the plastic lens medium called lenticular on your next marketing project.
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